Welcome to App Store on Twitter! .
Yes, going against the popular perception of not engaging much with social media and using other methods to track iPhone applications, Apple’s App Store has launched its twitter account for the iOS and Mac App Store today. Apple is expected to promote its featured applications from iPhone developers through this account.
The new account with handle name @AppStore was launched a few hours ago and is a verified account which signals its authenticity. At the time of writing the story, it has already crossed over 78,000 followers. The twitter account for app store is sure to get more popular in the coming days. Apple’s other twitter account for iTunes has over 680,000 followers and the app store account is also expected to generate similar following.
The second tweet on the account reads as- Motivation. Full-body workouts. On-demand instruction. It’s all available on Nike Training Club. http://tw.appstore.com/4zo #appstore promoting Nike’s Training Club app
Apple will use this social media property to promote popular apps, hot deals on apps as well as connect with the smartphone users worldwide. The bio of the account reads- Follow us for official App Store tweets including our featured apps, exclusive offers, and more. And this explain the importance of this twitter account for iOS developers. The company is expected to use this twitter account very much the way it uses Facebook to pitch for newly released and popular featured apps on its store and generate more downloads.