Yahoo acquired from the content associated with a little over 100 million dollars in a deal that gives the technology, portal and a new strategy for the production of low cost carriers. Associated Content receives more than 16 million unique users per month, according to ComScore. The agreement, which will be announced later on today, is part of an attempt to enhance content offerings Yahoo and focuses on increasing the use of cheap, content home crowd, a strategy that AOL continues with its plant seed content, and by the media requests hired Goldman Sachs which reportedly to explore an IPO this summer. Partner is creating a freelancer great product content that could serve as little as $ 5 a story, and is optimized for search. (Examples of stories include Guide to reduce stress in their daily activities and Five Reversals Hollywood career waiting to happen.)
Associates, with support from AOL CEO Tim Armstrong, and venture capital firms Canaan and Softbank Capital Partners, raised $ 21 million in venture capital funding. AOL had been considered a likely purchaser, but launched the SEED and hired Allen & Amp; Co. were combined to beat the bushes for other potential buyers late last year. Associated Content CEO Patrick Keane is expected to join Yahoo, following the agreement, and may fill the position vacated by sellers Joanne Bradford, who left the company to join the demand for media Mars. Mr. Keane, a veteran of CBS Interactive and Google declined comment. The combination of our class editorial team in the world with Associated Content makes the game-changer said Yahoo CEO Bartz said in a statement. Together we will create more content than we know our users, and open up new and creative ways for advertisers to attract consumers through our network.
Founded by Luke Beatty in 2004, Associated Content can be more than 16 million unique users per month, according to ComScore, and delivery of over 50,000 pieces of content a month, the company says. Participant operates a network of freelancers, but also built the underlying technology, to predict what consumers want content, and the surface that the content through natural search engine like Google, Yahoo and Microsoft Bing make money so the library with time. Associated has also signed agreements with leading media publishers such as Thomson Reuters, Cox Newspapers, Hachette Filipacchi, and today the United States seek to accessible content, but also to serve the news audience. Associated 380 000 respondents said writing a series of issues the board plans to address neck pain during the abortion.
Signals a new approach to address the contents of Yahoo, who was trying to expensive Hollywood style approach, the study ex-chief Terry Semel, but has since been referred to efforts to lower the cost of content production, such as sports Yahoo and OMG, is focused on the entertainment site. Executives close to the agreement told The Associated Yahoo started watching late last year. Quarter ended 31 March, Yahoo announced revenue of $ 1.59 billion, also the same period a year ago. Yahoo reported revenues of $ 310,200,000 to $ 117,600,000 for the corresponding period last year.
