Google TV Ads
Google has opened a new store inventory for Google TV advertisers today, interactive forum, which will collapse the wall between the TV and Internet lounge. Service, which has created hardware partners, Sony, Logitech and Intel will launch this autumn, TVs, set-top boxes and Blu-ray. Every television advertiser has the potential to become interactive, Google TV Technical Director Vincent Dureau said I / O Developer Conference, where the platform was announced. On television, the content just became interesting.
TV is the latest giant screen in the search for later made his name in the online search 10 years ago and moved to Android phones in 2007. While interactive TV has long been in the works of other suppliers, technology and a host of other issues have prevented it from reaching a level that attracts more money from big advertisers existing relationships with advertisers to Google for search and display ads, although in theory it could reverse the trend of interactive television. One thing that Google has over other methods of interactive television is that the connection before a large-scale advertising agencies, said David Hallerman, senior analyst at e-Marketer.
A clear winner is the online video, Google claims that it s easier to see and find on television. YouTube, owned by Google is working on a Google TV viewer called Lean Back to put video content and playlists to the big screen. NBA Digital also announced at today’s conference a video viewer for Google TV sports. All videos on the Internet and is visible through Google TV Chrome Web browser.
Moving First, Thanks for the web integration of TV, e-Marketer estimates that digital video ad spending jump 48% this year to 1.5 billion dollars. But the declining quality of online video games in high definition screens that the audience for web video probably has a ceiling. Initially, I can see a moderate increase in audience, Hallerman said, because the video quality. It’s certainly a step but not a giant step.
Rishi Chandra, project manager for Google TV was quick to note that spending massive TV ad for the product launch – a $ 70 billion market in the U.S. alone. Compare this with e-Marketer provides 25 billion U.S. online advertising in 2010. There is still no better way to reach a wider audience and wider than television, said Chandra. Google TV has also overlap with Google’s efforts in mobile. The platform operates on Android, the Google operating system for mobile phones. This means that applications for Android phones that do not require phone features like GPS will be available on Google TV from day one. Later, developers may design specifically for applications as Google TV. This overlap with the development of mobile applications and opens the door to new ad formats on TV without spots.
If Google efforts to provide a roadmap for Mobile, the new forms of television advertising will soon follow. Since the launch of Android, Google released a new ad unit to personalize the phone such as click-to-call ads are expandable and maps and directions. Rich-Media Ads is Google Mobile Apps can also TV. While our goal today is the mobile applications, there is no technical reason why you could not scale to other platforms for high commitment in the future, says spokesman Medialets, rich-media mobile platform.
While Google only supports TV advertising time online browser to start – which means Google does not sell TV ads specific to the top – the company already supports TV sales tool. Google currently sells video ads through Google TV Ads, an online market for the national inventory cable. Most property Dish Network, which is also the launch of Google’s partner TV. TV Ads sent 100 billion page views since it was launched in 2007, and Google is currently renting a unit. Network has brought new advertisers to small and medium-sized – 30% of television commercials, advertisers are new to television.
