It was clear from the day Google TV was revealed that the search giant had huge ambitions to bring the web to living room screens across the world. Google stood to make billions of dollars through both its partners and through TV advertising (a fulfillment of the Google Revenue Equation). You can’t say Google doesn’t dream big with its products.

At the time of its launch, we praised Google for its attempt to reshape the future of TV, but warned that it had to get things right the first time to succeed.

Here’s what Mashable said in May:

“As one of the Googlers said in the demo, one of the key aspects of television is that it “just works.” For connected TV to work — whether it be from Google or someone else — it has to be reliable, usable and consistent. I can deal with rebooting my computer if it starts acting weird. I don’t feel the same way about my television set. As it stands, I already curse my cable company provided HD-DVR box for being finicky and having performance issues; if I have to reboot my entire entertainment system because an Internet video gets out of control, I’m not going to be very happy. I also have no desire to have to play tech support for my family when the TV stops working.

Not having had any hands-on time with Google TV, I can’t speak for how well it works compared to the competition — but this is an area that Google needs to absolutely have at 100% at launch. Release early and often may work on the web, but users don’t want to have to troubleshoot their devices in the living room.”

Unfortunately, that’s exactly what happened. Initial reviews have been lackluster, mostly because the OS feels like an unfinished piece of software. From the few times I’ve used it, it’s navigable but not intuitive. It’s usable but complicated.

In other words, they pushed an unfinished product out of the door, and now Google is scrambling to fix its TV product and save the project from implosion. A recent report claims that Google has asked its partners to hold off on launching Google TV devices at CES so that it can tweak the software. We’ve been hearing the same thing from our sources.

Video footage of the new version of the Google Android music app has leaked, revealing a revamped and colorful user interface.

First posted on XDA Developers and spotted by Engadget, the 50 second footage provides a demonstration of the new features ofAndroid’s default music app.

The updated app is much easy on the eyes that its predecessor. The vibrant colors of the album covers captured our attention, while the elegant transitions and album stacking strike us as being more like the iPhone’s iPod music player. It’s more readable as well.

Our guess is that you’ll see the new music application launch with Android 3.0, aka Honeycomb. The Android interface has long needed an upgrade to keep it competitive with the design of the iPhone UI. We’ve heard that Android 3.0 will bring much-needed graphical and usability updates to the OS. The leaked music app is likely a preview of what we can expect.

Federal Trade Commission approved Google acquired mobile ad network AdMob, although concerns about what the group called the most serious antitrust problems. Google would buy AdMob November, $ 750,000,000. But much was over as soon as delaying the FTC worried that Google might have unfairly dominate the mobile ad space. What helped the Commission to happen recently, Apple had to push the state, especially its contracting Quattro Wireless for $ 275,000,000. The agency is ultimately overshadowed by recent developments in the markets, especially in the transfer of Apple Computer, Inc. – a factor of the iPhone – will launch its mobile ad network competitor, says the FTC settlement.

According to the executives of Google, the company has received significant support for the digital advertising industry as it was awaiting the decision of the FTC. Many were reminded that, in recent years, both AOL and Microsoft had been authorized to acquire mobile ad networks, does not deny. The decision is good news for the entire mobile advertising ecosystem, wrote Susan Wojcicki Google VP of Product Management Blog. The immediate thing that we are now moving is to close this acquisition in the coming weeks. We will start work as soon as introductions AdMob and Google groups, and products together.

Nokia a giant telecom player who is globally renowned has taken a shape which has no deformation. Over the period of time they have come up a long way and strengthen themselves as one of the key player in the Mobile hardware industry. Since inception when Nokia had Nokia 3310 as one the key armour in there arcade, Nokia kept gaming as the key component during their manufacturing and that also acted as there USP. The legendry game of “SNAKE” broke several records in terms of popularity and was a house hold discussion at a point of time. There were competitions being organised locally for the same and people used to boast about their scores among each other.  Somehow now NOKIA is no more a company which can be recollected as the pioneer in the Industry however they are still the strongest player in terms of sales as their retail business is still the strongest in the market but they are definitely loosing hold on the market slowly and gradually. They broke a very distinctive law of Marketing which is known as the “law of expansion”. Under the law of expansion there are so many companies in the past which have made mistakes and crumbled miserably.

My favourite example is Chevrolet Motors, which does not have a brand to connect to in the minds of consumer, nobody calls it like “I am a proud owner of Chevy like people talk about BMW, the reason is simple because Chevy make small, big , medium , SUV, trucks and etc. etc., the consumers are confused and they exactly don’t know where Chevy specialises at . Chevy was a number one car seller in US market for almost a decade when they use to have only 5 products to offer in the market but today they have 14 products to offer and they pushed to number 2 by Ford Motors. Similar is the case of fast food Giant “McDonald’s”, we all know McDonald for their economic burger meals and they are favourite among kids, but they also broke the rule of expansion and went into the category which was not theirs, they started making pizza like Domino’s and watched their sales falling like anything, because nobody wanted to have a Pizza at Burger specialist, and the result was millions of dollars down the drain invested in their marketing campaigns.

Nokia is doing the same today , they are just following the same line extension strategy in the market which would do nothing but baffle there consumers and would result in low brand recall among the consumers. Sony is still known as there great sound quality and a person who wants to buy a music phone would only go to Sony Ericsson. Nokia is fading away the long glory which they earned among the consumers mind and the results would be disastrous.

As per IDC India reports for mobile sales in India (for 2009) :

• The growth has more or less flat [owing to low sales figure in Q1] – in total, 101.54 million units of sales were registered for Nokia.
• Local manufacturers* have grabbed 17.5% market share [from 0.9%, a year back]
• from 5 local manufacturers in 2008 the number has gone upto 28 now!
• Nokia market share in India fell from 56.2% share in 2008 to 54.1% in 2009.
• Samsung Electronics Co. Ltd’s share rose marginally to 9.7% from 9.5%.
• LG’s share dropped from 7.2% to 6.4%,
• Of the local manufacturers, Micromax leads the race and holds a market share stands of 4.8%.

What’s your take on the rise of Indian local mobile manufacturers?

*Top 5 Local mobile manufacturers – Micromax, Karbonn Mobiles, Spice Mobiles Ltd, Videocon Industries Ltd and Lava International Ltd.

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As published in Mashable