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Government Agencies Gird for Cuts Due to Sequestration

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Government Agencies Gird for Cuts Due to Sequestration

Posted on 04 March 2013

Government agencies and their marketing firms are bracing for budget cuts due to sequestration — billion in mandatory, automatic reductions. As of press time, Congress hadn’t agreed on a budget to reduce the deficit to stave off cuts slated to go into effect March 1. That will force government agencies to make tough decisions on […] Continue Reading

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The Internet Is for Dancing Ponies, in Campaign for Brit Mobile Network Three

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The Internet Is for Dancing Ponies, in Campaign for Brit Mobile Network Three

Posted on 02 March 2013

Come down off your high horse for a moment and accept the reality of the Internet: it’s mostly for silly stuff. British mobile network Three knows this, and has launched this hilarious commercial starring a moonwalking Shetland Pony via Wieden & Kennedy to prove that it gets what its customers want. It’s a film tailormade […] Continue Reading

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WPP Reports 2.9% Organic Revenue Growth for 2012

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WPP Reports 2.9% Organic Revenue Growth for 2012

Posted on 01 March 2013

WPP Group reported organic revenue growth of 2.9% in 2012, and Group CEO Martin Sorrell said 2013 will be another “challenging year.” Factoring in 2.9% growth from acquisitions and a drop of 2.3% from currency fluctuations, revenue was up by 3.5%, to .6 billion. Billings fell slightly to about billion, due to the weakness of […] Continue Reading

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Pandora Caps Mobile Streaming As Ad Revenue Falls Short

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Pandora Caps Mobile Streaming As Ad Revenue Falls Short

Posted on 28 February 2013

Pandora is placing a 40-hour-per-month limit on free mobile listening, company founder Tim Westergren announced in a blog post on Wednesday. The decision is designed to move Pandora’s heaviest mobile users to paying subscribers in order to offset rising royalty costs. Mr. Westergren said the move is antithetical to the company’s goal of trying to […] Continue Reading

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Tata Housing: Painting the town

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Tata Housing: Painting the town

Posted on 27 February 2013

Tata Housing brought its Wallbook to Delhi, giving participants a chance to paint their dreams for the city on a one-km-long stretch of wall on the university campus.. afaqs! News > Latest News Related Blogs Continue Reading

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‘Idea’ on marital row

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‘Idea’ on marital row

Posted on 22 February 2013

Idea Cellular rolls out the latest rendition of its long-standing ‘What an Idea’ thought. This time, the brand urges people to be empathetic towards their loved ones.. afaqs! News > Latest News Related Blogs Continue Reading

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Calling Kids

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Calling Kids

Posted on 20 February 2013

With the launch of three channels in quick succession, the children’s genre is suddenly bursting with excitement.. afaqs! News > Latest News Related Blogs Continue Reading

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@BurgerKing Becomes McDonald’s: What You Missed in the #failurewhopper Twitter Hack

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@BurgerKing Becomes McDonald’s: What You Missed in the #failurewhopper Twitter Hack

Posted on 19 February 2013

Well, that was meta. Early this afternoon I was sitting in a Manhattan McDonald’s sipping a Dollar Menu cup of coffee and using their free WiFi when I noticed that Burger King, McDonald’s and Whopper had all hit Twitter’s Trending Topics chart at the same time. What the? Didn’t take me long to suss out […] Continue Reading

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Watch Apple’s Newest TV Ads for iPad

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Watch Apple’s Newest TV Ads for iPad

Posted on 18 February 2013

Apple unveiled its latest television ads for the iPad and iPad mini on Sunday. Called “Together” and “Alive,” the ads showcase the tablets’ reading and gaming capabilities, as well as apps from the App Store. Check them out, above and below; then tell us what you think in the comments. More About: ads, apple, ipad […] Continue Reading

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Why Coke Went Dark On Twitter For Nearly Two Hours During the Super Bowl

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Why Coke Went Dark On Twitter For Nearly Two Hours During the Super Bowl

Posted on 15 February 2013

The Super Bowl was a good night for Twitter, which had the most talked-about ad of the evening Oreos’s response to the black-out — published to its platform. But a different major advertiser whose social media “war room” was also at 360i’s lower Manhattan headquarters had its tweet-posting operation halted for two critical primetime hours […] Continue Reading

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‘Angry Birds’ Publisher Rovio Slingshots Itself Into the Ad Business

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‘Angry Birds’ Publisher Rovio Slingshots Itself Into the Ad Business

Posted on 14 February 2013

Rovio, the creator of the wildly popular “Angry Birds” mobile game franchise, is flying into the advertising business. The game developer launched an advertising division on Thursday that will look for brands interested in buying against its various “Angry Birds” games and its YouTube channel. To date, Rovio’s in-game mobile display ads were only supported […] Continue Reading

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AOL Ad Network Growth Fuels First Revenue Gain in 8 Years

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AOL Ad Network Growth Fuels First Revenue Gain in 8 Years

Posted on 10 February 2013

AOL grew revenue for the first time in eight years in the fourth quarter on strong third-party network and search revenue growth. Revenue rose 4% to about 0 million from 7 million in the same period last year, easily beating analysts’ estimates. The company earned 41 cents a share, which analysts were expecting, compared to […] Continue Reading

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